# Transparency and targeting of political advertising The European Commission introduced a legislative proposal as part of its European Democracy Action Plan to enhance transparency in political advertising alongside online advertising regulations. The proposal, presented in November 2021, builds upon previous initiatives for political advertising transparency. It intends to establish uniform rules for labelling political ads, disclosing sponsors, payment details, and affiliations with elections. The proposal also addresses targeting and amplification techniques, banning some and mandating clear communication of their use. ### Proposal for a REGULATION OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL on the transparency and targeting of political advertising (COM/2021/731 final) {% embed url="" %} ### Legislative Observatory (European Parliament) {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://policy-advocacy.gfmd.info/policies-and-legislation/transparency-and-targeting-of-political-advertising.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.